Winning and Keeping Customers – Sustained Quality and Innovation Strategies

A Free Seminar by Dr Steve Lai, Former CEO of PSB Technologies


Dr Steve Lai will speak on the critical dual approach of sustained Quality and Innovation that drives real success in winning and keeping customers. His interesting talk covers a succinct understanding of what is Quality, how it can be expressed from the point of view of the Customer in a quantitative way such that a product can be re-designed and improved. He also provides a practical description of how better Innovation can be derived and what are the techniques used in generating fresh innovative ideas & concepts.

About the Speaker:

Dr Steve Lai was trained in the UK as a research scientist and worked for many years in new drug discovery in Europe. He returned to Singapore in 1981 and worked for 25 years in product design & development, automation, product quality & certification and technology transfer with the then SISIR, PSB & PSB Corporation. Much of the work involved assisting SMES and startups in product development, technology transfer, standards, certification & approvals for export markets and with multi-nationals in troubleshooting material and process challenges.

In his work with industry, he collaborated with many applied R&D institutions in USA, Europe, Japan and Korea, universities and multi-nationals such as Philips, GE, 3M and others in Quality, Innovation and Technology Application and transfer. In the last 15 years, he was involved in the set up and management of subsidiaries operating in Malaysia, Thailand, Indonesia and China in Quality Management, Product Testing & Certification and Training. He has also undertaken numerous consulting projects with the World Bank, Abu Dhabi Government and multi-nationals in various aspects Quality, Testing, Certification and capacity building.

He remains very active and passionate about start-ups, new products and assessing technology opportunities and markets.

Registration begins at 6:30pm, do join us!

Tue Oct 6, 2015
6:30 PM - 9:30 PM SGT
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National Library Board
Standard FULL
Venue Address
The Drama Centre (Level 3, Function Room 1) National Library Board (NLB) 100 Victoria Street, S188064 Singapore
MRT Stations: Bugis, Bras Basah, City Hall
The Entre Club (TEC)